Everyday I receive an email from writer and business leader Seth Godin. Mr. Godin writes about business, marketing and the ways ideas spread. I signed up for his daily emails years ago because they arrive early each day and give me positive food for thought about Hometown Jersey as the business day begins. Here's what he shared today:
From restaurants to direct mail, there's pressure to be scalable, to be efficient, to create something easily replicated.
Which is often used as the reason it's not very good. "Well, we'd like to spend more time/more care/more focus on this, but we need to get bigger."
What if you started in the other direction?
What would happen if you created something noteworthy and worried about scale only after you've figured out how make a difference?
Todays email especially hit home for me because its exactly the way I was thinking when I started Hometown Jersey in the Fall of 2013. Being a scalable business didn't even cross my mind.
I wanted to make a super high quality, vintage inspired jersey with stitched on felt lettering, and it had to be Made In The USA. My inspiration was from photos of racers from the 1930's through the 1960's in the car and motorcycle world. I was coming from a fashion frame of mind in creating something that I though was really cool. And then I realized I could customize them so people could really make my jerseys their own.
I didn't invent the racing jersey idea but Hometown Jersey was the first company in the USA to make custom racing jerseys with stitched on felt lettering like we are today. If others want to copy or follow, we really don't care. We are proud of the way we make our garments and will never compromise on quality by having them made off shore. My goal is that our customers are absolutely delighted when they open a package from Hometown Jersey. Thats why I do what I do everyday.
Of course we are a business and we have to make money to keep doing what we do. And yes, we want to continue to grow. But never at the cost of compromising on quality or delight. Ever.
If you have a business, or are interested in business ideas, I highly recommend Seth Godin's daily emails here.