We've had the pleasure of making many logos and designs for businesses, car and motorcycle clubs and even chambers of commerce. Creating a logo in felt to stitch onto the jersey of your choice is a completely unique way to get an authentic vintage look when marketing your business or showing pride for your club or hometown.
When working with felt, designs have to be simple. Unlike working with different mediums like silkscreening, felt is very one dimensional. We work with more of a silhouette vs. interior detail when cutting custom designs.
The best way to see if we can create your logo in felt is to simply send us a photo. If it can be done, there is a one time $40 art set up fee to cut. If you re-order in the future, you do not pay the fee again because we already have your art in our system. We have a minimum of 6 jerseys when creating custom artwork.
Everyday I receive an email from writer and business leader Seth Godin. Mr. Godin writes about business, marketing and the ways ideas spread. I signed up for his daily emails years ago because they arrive early each day and give me positive food for thought about Hometown Jersey as the business day begins. Here's what he shared today:
From restaurants to direct mail, there's pressure to be scalable, to be efficient, to create something easily replicated.
Which is often used as the reason it's not very good. "Well, we'd like to spend more time/more care/more focus on this, but we need to get bigger."
What if you started in the other direction?
What would happen if you created something noteworthy and worried about scale only after you've figured out how make a difference?
Todays email especially hit home for me because its exactly the way I was thinking when I started Hometown Jersey in the Fall of 2013. Being a scalable business didn't even cross my mind.
I wanted to make a super high quality, vintage inspired jersey with stitched on felt lettering, and it had to be Made In The USA. My inspiration was from photos of racers from the 1930's through the 1960's in the car and motorcycle world. I was coming from a fashion frame of mind in creating something that I though was really cool. And then I realized I could customize them so people could really make my jerseys their own.
I didn't invent the racing jersey idea but Hometown Jersey was the first company in the USA to make custom racing jerseys with stitched on felt lettering like we are today. If others want to copy or follow, we really don't care. We are proud of the way we make our garments and will never compromise on quality by having them made off shore. My goal is that our customers are absolutely delighted when they open a package from Hometown Jersey. Thats why I do what I do everyday.
Of course we are a business and we have to make money to keep doing what we do. And yes, we want to continue to grow. But never at the cost of compromising on quality or delight. Ever.
If you have a business, or are interested in business ideas, I highly recommend Seth Godin's daily emails here.
This is going to be a big month for Hometown Jersey. We are thrilled to be selling live at two great car and motorcycle shows in June.
First, on Fathers Day weekend, we'll be at the 50th Anniversary of the LA Roadsters Show. We've attended the LA Roadster Show in the past as spectators and we've taken our roadster out as participants in the show, but this will be the first time we've had a space where we'll be making custom lettered jerseys on the spot. If you can get out to Pomona June 14th or 15th, come by and say Hi. Its a historic year for the club and we're proud to be part of it.
Then two weeks later on June 28th and 29th, we'll be at the 6th annual Born Free Vintage Chopper and Classic Motorcycle Show in Oak Canyon Ranch, CA. "Born-Free has quickly become “the” place for old and young from all over the world to ride in, see, and talk about old iron for one day. Born-Free 6 is set to bring together tens of thousands of eager spectators and participants as well as over 150 vendors and sponsors, live music, an AMCA regional swapmeet, and for the first time, the show is now two days in 2014!" We are so excited to be one of the many great vendors at Born Free. We won't have electricity there so we'll be taking custom orders throughout the weekend and we'll ship after the show at no charge. Please contact us if you have questions or would like to order in advance.
Its gearing up to be a great summer!
Hope to see you out and about in Southern, California.
As it always does, the first two weeks of the New Year have flown by. Since we just launched Hometown Jersey in mid Oct., we had a whirlwind holiday season. I just want to thank everyone who embraced what we're doing and who purchased custom jerseys for yourself or as a gift. We really didn't know what to expect and its been a blast so far!
We've made custom jerseys with cities and states all over the U.S. and the world, for car and motorcycle clubs, to commemorate weddings, business names, bands and we've met a lot of great people through our Instagram and facebook pages. Please keep sharing the great photos of yourselves. It's so much fun to see the wide variation of customized jerseys on the wide variation of recipients.
Easing into 2014, we have a number of things we're working on right now, and some new items coming in the near future. The first is the Skull and Crossbones Jersey above. Just like our lettering, its made of felt and can be ordered on a black, navy, red or burgundy jersey. Its a design that was inspired by a custom guitar by my husband TK . Its available in the store now.
Next, very soon we'll be offering the option to have your letters or designs sewn onto your jersey. We're doing this in a very old fashion way, one at a time on a single sewing machine, to get an authentic jersey. You can get a very clean, perfect look by doing this with a computer and a digital machine, but that’s not the look we're going for at this time. Here's a sneak peak of what ours will look like. We'll be sharing more details within a few weeks.
Last, for late spring and summer, we'll have amazing T's with flock designs. We are not going to be doing screen printing, there are plenty of great screen printers out there. You may have seen really old flocked t-shirts from as far back as the 30's and 40's with motorcycle or car company promotion, or with the name of clubs. Flock also became popular in the 70's. (Ours is not the kind you iron on at home) Can't wait to share.
Wishing everyone the best year yet and looking forward to what’s down the road!
I've wanted to offer t-shirts for a long time but could not find a Made in the USA T that I was happy with. For my husband TK's business we have used various brands of Made in America shirts for silkscreening, but they were just OK. Just OK was not good enough so I've spent the last year researching and finally coming up with our own design. After a lot of testing and adjusting to get it right, we're really happy to introduce a T that we can proudly offer to follow in the foot steps of our high quality jerseys. Just as important to us, they're made right here in California.
Or fabric is pre-washed so there is little to no shrink. The color T's are custom dyed to our specifications, the design was inspired from a vintage T from the late 50's, early 60's and are 100% cotton. We loved the fit so much that we're even offering the T's plain as a two pack in either Classic White or Navy Blue. More colors to come soon.
But the most exciting part is that just like our jerseys, you can order your own custom Hometown Jersey T decorated in either felt or flock lettering and designs. See details here.
Offering stitched on felt lettering or logos on a t-shirt is probably not the the best idea from a money making standpoint butt looks cool as hell so I am doing it anyway! Below is one we made this week and I couldn't stop looking at it before I shipped it off. The medium weight of our t-shirt stands up beautifully with the stitched on felt. We can also create custom designs in flock. Feel free to contact us if you have an idea for a T you'd like us to create.
Many people ask what the advantage is of having us stitch our felt lettering and designs onto our jerseys vs "pressing" them. It's really just a matter of preference and budget. The process of the application starts the same either way.
We lay the lettering for each jersey out by hand, the jersey is pressed and then, if you've chosen stitched lettering, thats the final step. Our sewing is also done by hand, one at a time on a sewing machine. Many companies today use computers and embroidery machines to get a sewn on appearance quickly. Or, they use lettering with a stitched edge that is not actually sewn onto the garment, its still pressed. We wanted to create a jersey where the lettering is sewn exactly like they were many years ago to get an authentic look.
Our "pressed" jerseys will last for years but you do need to care for them properly, where a stitched jersey is pretty much indestructible no matter how you care for it. We highly recommend stitching because it really takes our already high quality jersey to a whole other level of quality as well as appearance.
I know its still 95 degrees where I live but it is Sept. already! If you are considering a custom Hometown Jersey for a friend or family member this holiday season and you want it stitched, please order early. The other option is that you can always give the gift of choice with a Hometown Jersey Gift Card, available anytime on our site. We've made them available in the same prices as the jerseys. A great option throughout the year when you're late on a gift! You print the gift card out immediately and can wrap it up or email it.
Once you've worn one of our jerseys with stitched on lettering, we know you'll be glad you made the upgrade!